Privacy policy

Grow The Hype Inc. ("Grow The Hype", "we") runs growthehype.ca. This policy explains what personal information we collect through the site, why we collect it, who helps us process it and what you can do about it. We follow Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and Alberta's Personal Information Protection Act (PIPA).

What we collect

• Information you give us. When you send a brief, we collect your name, email, company (optional), the services you are interested in and your message. When you book a call, Calendly collects your name, email and any answers you provide. When you email or call us, we keep that conversation.
• Campaign details. If you arrive from an ad or email link, the brief form records the campaign tags in that link (UTM parameters) and the page you first landed on, so we know which marketing brought you here. These are stored in your browser for the current visit only and sent to us only if you submit the form.
• Usage data, only with your consent. If you accept analytics cookies, we use Google Analytics 4 to understand how the site is used: pages viewed, time on site, device and browser type, approximate location (city level) and actions such as clicking "Book a call", playing a video or sending a brief. If you decline, Google Analytics does not load and no analytics cookies are set.

We do not ask for, and ask you not to send, sensitive information such as health or financial account details through the site.

How we use it

• To reply to your inquiry and schedule calls.
• To understand which pages and campaigns bring in inquiries, and to improve the site.
• To keep a record of our conversations if we work together.

We do not sell personal information, we do not use it for anything unrelated to the reasons above, and we do not add you to a mailing list without your permission.

Service providers

We rely on a small number of providers who process information on our behalf: Netlify (website hosting and form handling), Calendly (call scheduling), Google (Analytics, only with your consent) and Google Workspace (email). Some of these providers store data outside Canada, including in the United States, where it may be accessed under the laws of that country. We choose providers with appropriate safeguards and share only what they need.

Cookies and your choices

The first time you visit, we ask whether you accept analytics cookies. Nothing from Google Analytics loads until you choose Accept. If you accept, Google Analytics sets cookies (named _ga and similar) to tell visits apart. You can change your choice at any time with Cookie settings at the bottom of every page, block or delete cookies in your browser, or install the Google Analytics opt-out browser add-on.

The site also uses your browser's local storage for small conveniences, such as remembering your cookie choice and the campaign details described above. These are not shared with anyone unless you send the brief form.

How long we keep it

We keep inquiries for as long as needed to respond and, if we work together, for the length of the engagement plus the period required for tax and legal records. Google Analytics data is kept for no longer than 14 months.

How we protect it

The site is served over an encrypted connection (HTTPS). Access to form submissions, email and analytics is limited to the people on our team who need it to do their work.

Your rights

You can ask to see the personal information we hold about you, ask us to correct it, or withdraw consent and ask us to delete it, subject to legal requirements. Email hello@growthehype.ca and we will respond within 30 days.

Contact

Grow The Hype Inc., Edmonton, Alberta, Canada. Email hello@growthehype.ca.

If you are not satisfied with our response, you can contact the Office of the Information and Privacy Commissioner of Alberta or the Office of the Privacy Commissioner of Canada.

Changes

We will update this page if our practices change. The date at the top shows when it was last revised.