Dealership marketing
Dealership advertising built around what is on your lot.
Google and Meta campaigns for every model and offer, landing pages built for each launch, video shot on your floor, and a team that works with your website and CRM vendors to get it all live.
Dealerships we have worked with
- Search and socialGoogle and Meta
- For every launchLanding pages
- Shot on your floorVideo
- Per store and groupReporting
Ads for the cars you actually have.
We build campaigns by model and by department: payment and rate campaigns for the vehicles a store wants to move, carousels and video for remarketing, and service and parts campaigns that keep the bays busy. Offers and disclaimers are checked against manufacturer co-op guidelines and AMVIC and VSA rules before anything runs.
- Search, Performance Max and Meta, planned together
- Creative shot on your lot, not stock
- Every click lands on a page made for that offer
Every campaign, in plain view.
Each store gets its own account with campaigns named for what it sells. You see what is live, what it costs and what it brings in, and budgets and creative are adjusted as results come in.
- Payment and rate, by model
One campaign per model a store wants to move, with the offer, the page and the budget built for it.
- Remarketing that follows the shopper
Video and carousel ads for people who already looked at a vehicle, so they come back to the store that showed it to them.
- Service and parts
Seasonal tire, maintenance and parts campaigns that bring customers back after the sale.
Shot on the lot.
Walkarounds, offers and service promos we have shot on showroom floors and cut for Reels, TikTok and Shorts.
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Sorento walkaroundNorth Edmonton Kia
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Sportage in-stock offerNorth Edmonton Kia
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Financing eventWest Edmonton Volkswagen
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Spring tire swapWest Edmonton Volkswagen
Pages built for one campaign.
When a launch, an event or an offer needs more than a banner, we build the page for it: on the store's own platform, or custom and hosted by us when speed matters.
What we run for stores.
- Meta
Facebook and Instagram ads in video, image and carousel formats, built from your inventory and offers.
- Google Search
Model, brand and service searches near your store, with ads that match what the shopper typed.
- Performance Max
Google campaigns across Search, YouTube, Display and Maps, fed with your own creative.
- Landing pages
A page for each launch, event or offer, on your dealer platform or custom and hosted by us.
- Video and photo
Walkarounds, offers and service promos shot by our crew and cut for every placement.
- Email and SMS
Campaigns to the customers you already have, for new arrivals, events and service reminders.
Who does what.
Dealerships run on platforms. We are the team that ties them together: we plan the campaign, build what it needs, work with each vendor to get it live and report on what it brings in.
- Grow The HypeMarketing
Strategy, Google and Meta campaigns, landing pages, photo and video, email and SMS, and reporting, plus working with your platform vendors on the store's behalf.
- Dealer websites
The dealer website platform: inventory, vehicle pages, digital retail tools and lead forms.
- AI lead response
AI chat and lead follow-up that answers shoppers right away and hands the ready ones to the sales team.
Running D2C Media, or thinking about Optimy?
We partner with Optimy. We can introduce your store to their team, then work between you and Optimy to get AI chat and lead response set up properly and managed to a higher standard. We also build campaign landing pages on D2C Media and other dealer platforms, and tune up existing dealer sites so they read clearly, load quickly and turn more visits into leads.
AdLanding pageWebsite and chatCRMShowroom
How it works.
- Audit
We look at your accounts, your site, your tracking and your vendors, and tell you what we would change first.
- Plan
Campaigns by model and department, the pages they need and the content to shoot, agreed with you and your OEM rules.
- Launch
We build the ads and pages, shoot on your lot and work with your vendors until everything is live.
- Report
You see results per store and for the group, and we move budget toward what brings people in.
We manage your vendors.
Dealer platforms are slow to change. We have worked directly with dealer platforms like D2C Media on websites and Activix on CRM: we log every request, follow up, escalate when needed and build our own landing pages when waiting is not an option. You get the status without doing the chasing.
Questions dealers ask us
Hi there. Pick a question, or type your own below.
- Do you have dealership experience?
- Yes. We have worked with dealerships in Alberta and BC, including North West Auto Group stores, on paid media, landing pages, vendor management and on-lot video.
- Can you work with our website vendor?
- Yes. We have worked alongside D2C Media on the websites, Optimy on AI chat and lead response, and Activix on the CRM. We log change requests, follow up, escalate when needed and build our own landing pages when the platform is too slow to change. The process is the same for other dealer platforms.
- How do you handle manufacturer and advertising compliance?
- Campaigns run on a playbook aligned with manufacturer co-op guidelines and provincial advertising rules in Alberta (AMVIC) and BC (Vehicle Sales Authority), with offers and disclaimers checked before anything goes live.
- Do you shoot inventory and lot content?
- Yes. Our own crew shoots vehicles, walkarounds and dealership content on the lot, sized for ads, social and your website.
- How do you work with Optimy?
- We partner with Optimy. Optimy provides and runs its AI chat and lead response platform. We can introduce your store to their team, then work between you and Optimy: setting goals for how it should answer shoppers, reviewing conversations, making sure it fits your campaigns and lead process, and pushing for changes so it performs to the standard your store expects.
- Do you build landing pages or tune up D2C Media sites?
- Yes. We build campaign landing pages on D2C Media and other dealer platforms, or custom and hosted by us when speed matters, and we tune up existing dealer sites: clearer offers, faster pages, better forms and tracking that shows where leads come from.
- Can you run one store, or the whole group?
- Both. Each store gets its own campaigns and reporting, and group leadership gets one consolidated view across every rooftop.
Tell us about your store and what you want more of. We'll come back with ideas you can use, whether we end up working together or not.