North West Auto Group
Campaigns, landing pages and video for a dealer group in Alberta and BC.
- Industry
- Automotive
- Location
- Alberta and BC
- Engagement
- Paid media
- Landing pages
- Photo and video
- Vendor management
- Email and SMS
- Website management
- Strategy
The stores
The situation
North West Auto Group runs dealerships across Alberta and BC: Kia North Edmonton, West Edmonton Volkswagen, West Edmonton Mall Volkswagen and Vancouver Volkswagen. Each store needs its own campaigns, inventory and local presence, and the group needs work that holds together across every rooftop and follows manufacturer rules.
Dealer websites run on vendor platforms, which means most changes go through a third party. The group needed help managing those vendors, getting changes live and keeping campaigns moving without waiting on them.
What we did
We have worked alongside the group's director of marketing across its stores.
- Paid media. Google Ads and Meta campaigns for each store, built to manufacturer guidelines.
- Campaign landing pages. Pages for launches, events and offers, from an ID. Buzz giveaway on the West Edmonton Volkswagen site to a standalone Atlas pre-order page for Vancouver Volkswagen.
- Vendor management. Website change requests, follow-ups and escalations with D2C Media on the websites, work with Optimy on AI chat and lead response, and Activix on the CRM.
- On-lot photo and video. Walkarounds, offer videos and service promos shot by our own crew for Reels, TikTok, Shorts and ads.
- Campaign system. A seasonal playbook each store can launch without rebuilding from scratch.
- Strategy. Budget planning across stores and reporting for group leadership.
Related services
Shot on the lot.
Walkarounds, offers and service promos, shot by our crew on the showroom floor and cut for Reels, TikTok and Shorts.
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Sorento walkaroundNorth Edmonton Kia
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Sportage in-stock offerNorth Edmonton Kia
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Financing eventWest Edmonton Volkswagen
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Spring tire swapWest Edmonton Volkswagen
Pages built for one campaign.
When a launch, an event or an offer needs more than a banner, we build the page for it: on the store's own platform, or custom and hosted by us when speed matters.
Who does what.
Dealerships run on platforms. We are the team that ties them together: we plan the campaign, build what it needs, work with each vendor to get it live and report on what it brings in.
- Grow The HypeMarketing
Strategy, Google and Meta campaigns, landing pages, photo and video, email and SMS, and reporting, plus working with your platform vendors on the store's behalf.
- Dealer websites
The dealer website platform: inventory, vehicle pages, digital retail tools and lead forms.
- AI lead response
AI chat and lead follow-up that answers shoppers right away and hands the ready ones to the sales team.
Running D2C Media, or thinking about Optimy?
We partner with Optimy. We can introduce your store to their team, then work between you and Optimy to get AI chat and lead response set up properly and managed to a higher standard. We also build campaign landing pages on D2C Media and other dealer platforms, and tune up existing dealer sites so they read clearly, load quickly and turn more visits into leads.
AdLanding pageWebsite and chatCRMShowroom
Tell us about your business and where you want it to go. We'll come back with ideas you can use, whether we end up working together or not. Wherever you are.