North West Auto Group
Retained partner across the group's dealerships in Alberta and BC.
- Industry
- Automotive
- Location
- Alberta and BC
- Engagement
- Retained digital marketing partner
- Services
- Paid media, Landing pages, Photo and video, Vendor management, Website management, Strategy
The situation
North West Auto Group runs dealerships across Alberta and BC: Kia North Edmonton, West Edmonton Volkswagen, West Edmonton Mall Volkswagen and Vancouver Volkswagen. Each store needs its own campaigns, inventory and local presence, while the group needs one partner who can see the whole picture and work within manufacturer rules.
Dealer websites run on vendor platforms, which means most changes go through a third party. The group needed someone to manage those vendors, push changes through and keep campaigns moving without waiting on them.
- Kia North Edmontonkianorthedmonton.com
- West Edmonton Volkswagen[URL: West Edmonton VW, .ca or .com]
- West Edmonton Mall Volkswagenvolkswagenwem.ca
- Vancouver Volkswagenvancouvervolkswagen.com
What we did
We work as the group's retained digital marketing partner, alongside their director of marketing across every store.
- Paid media. Google Ads and Meta campaigns for each store, built on a playbook aligned with manufacturer compliance.
- Inventory-driven landing pages. Campaign pages synced to live dealer stock, so ads point to vehicles that are on the lot.
- Vendor management. Website change requests, follow-ups and escalations with the dealer platform and other vendors.
- On-lot photo and video. Vehicle and dealership content shot by our own crew for ads, social and web.
- Campaign system. A seasonal playbook each store can launch without rebuilding from scratch.
- Strategy. Budget allocation across stores, monthly reporting and planning with group leadership.
Related services
You grow, we grow.
Tell us about your business and where you want it to go. We'll come back with ideas you can use, whether we end up working together or not. Wherever you are.