Brand identity design in Edmonton
Grow The Hype builds brand identities for businesses in Edmonton and across Western Canada. Each project covers positioning, logo, colour palette, typography and a guidelines document, so the brand holds up on signage, web, print and social. We also refine existing marks for established firms.
What's included
Discovery
Your market, competitors, customers and where you want the business to go.
Positioning
A clear statement of who you serve, what you do better and how you say it.
Logo system
Primary mark, lockups and small-size versions, built as vector files.
Palette and typography
Colour and type choices that work on screens, in print and on signage.
Guidelines
A reference document your team, printers and vendors can follow.
Applications
Website, social templates, signage, stationery and documents as needed.
How it runs
After the identity is delivered, we can roll it out across your website, signage, print and social, or support your team as new materials are needed.
Discovery
Interviews, competitor review and a positioning direction agreed with you.
Identity concepts
Logo and visual directions presented in real applications.
Refine
One direction developed into the full system: mark, palette, type.
Guidelines and rollout
Final files, guidelines and the first applications delivered.
Questions, answered
Hi there. Pick a question, or type your own below.
- What do we get at the end?
- Positioning, a logo system with lockups and small-size versions, a colour palette, typography, and a guidelines document, plus production-ready files for web, print and signage.
- Can you refresh our existing logo instead of replacing it?
- Yes. For T&C LLP we refined their existing mark rather than starting over, so the firm kept its recognition while looking sharper and more current.
- How long does a brand identity take?
- Timing depends on the number of stakeholders and applications. You get a firm schedule with the proposal.
- Do you apply the brand to our website and signage?
- Yes. Most brand projects roll straight into a website, signage or print package, handled by the same team so nothing gets lost between vendors.
Tell us about your business and where you want it to go. We'll come back with ideas you can use, whether we end up working together or not. Wherever you are.