T&C LLP

T&C LLP is a virtual firm of Chartered Professional Accountants on Vancouver Island that works with blue collar trades: owner-managed contractor, trades and resource businesses across BC and Alberta. Tarin Cote, CPA, Partner, built the practice to make accounting straightforward for people who would rather be on the job site than in a boardroom.

We built the firm's first website. As the practice grew, the brand needed to look like the firm Tarin had built, and the site needed to do more than list services. It needed to bring in intro calls from the right kind of business, in both provinces.

• Rebrand. A refined hexagon mark, a dark palette with one warm accent and type that reads clearly on a phone. It speaks to trades owners directly, without the stiffness people expect from an accounting firm.
• Custom website, hosted by us. We moved the site off its website builder onto a custom build that we host and maintain. It walks through who T&C is, services, how they work, the industries they serve, client reviews and common questions in one clear flow.
• Built for leads. Booking a 30-minute intro call is the one action on every page. The form asks for business structure, revenue range, what the visitor needs and their trade, so Tarin knows who he is speaking with before the call. Google reviews sit right where visitors make their decision, and a hidden field keeps spam out.
• Landing pages for Alberta and BC contractors. One page per province. The Alberta page is written for Northern Alberta trades and resource businesses and lays out a year with T&C, from bookkeeping and GST to year-end and the corporate return. The BC page lets visitors tap the problems they recognize, like only hearing from their accountant at tax time, and walks new contractors through four setup steps.
• Google Ads. We run T&C's Google Ads, with separate campaigns for Alberta and BC. Trades owners searching for an accountant land on the page written for their province, and every click leads to the same next step: the intro call.

T&C now has one brand across the site, the landing pages and the ads, and one clear path from a search to an intro call. Visitors from each province land on a page written for them, and Tarin starts every call knowing the business on the other end.